The kids get it. Founder Evan Spiegel said that Snapchat now sees 350 million ‘snaps’ (photos and videos) sent every day. That’s amazing, especially considering 350 million is the same number of photos Facebook sees uploaded daily.
The app is an appropriate area of focus for brands seeking engagement and purchase influence.
Whether using this explosive media to run a photo contest or deliver exclusive company updates, brands have endless possibilities to pump up engagement in the era of social mobile apps.
Happy Snapping !