People typically don’t think of PR activity in discussions about demand generation or revenue. If you are looking for ways to build awareness of your brand – but also drive web traffic, fill your sales pipeline and boost revenue – it’s important to be sure you are using public relations to its fullest extent.
Leveraging PR to Drive Demand, Revenue & Profit Growth discusses:
The basic connections between PR activities and how they drive demand
The lines between web traffic, lead volume, pipeline and sales revenue
PR effectiveness in feeding the funnel in comparison to ‘siloed,’ inbound content marketing without distribution
As the world of journalism is changing, it is opening up new opportunities for PR to expand its reach and deliver more tangible results. Intelligently mining, developing and distributing content will have a direct impact on demand, lead generation and revenues, transforming PR from a cost centre into a revenue centre.