A Blog By PR Pam…
Jacks Of One Trade: Specialized Experts
The days of Mad Men are long gone. Bloated agencies are screwed. Why? For one thing: MASSIVE overhead. Big buildings, whatever.
This model ends up driving up expense and instead of a well oiled machine, creates an environment that often isn’t cutting edge, but slow-moving. Slow to make decisions. Slow to take action. I know I’d rather work with a lean agency with a specific specialization than a “jack of all trades that costs me my first born.”
Sure, it is nice to have “everyone under one roof” for control purposes, but now there is this Internet thing and more ways to do work virtually. A team of freelancers can be assembled in a jiffy. Or a consultant. Does it take more work on the agency end to do this? Absolutely. But why hire a bunch of experts as opposed to bring them in on a per project basis or set up a referral network?
I’d bet the future will be more about partnerships between highly specialized experts as opposed to the big box model.
Pam Finn – Managing Director – Think PR
